ABSTRACT
Nutritional supplements are essential driver not only for normal growth but also to boost immunity to fight against infection. Fear and lack of proper treatment for COVID19 have created many concerns worldwide, which has given rise to finding alternative options for prevention and ways to build immunity. Consumption of dietary supplements, herbal extracts, and other natural products has increased remarkably to improve immunity. People's belief systems have changed towards consuming supplements before and during COVID-19. The influence of social media and the other related sources on the internet were the primary sources of motivation for purchasing accessories. Though there is not enough scientific data to establish the role of dietary supplements and the prevention of COVID19, the sales of the DS have dynamically increased. The present study examines the consumer knowledge, fear, and attitude toward the purchase behaviour of supplements before and during COVID 19. The cross-sectional study was conducted in the Krishna district, Andhra Pradesh, India. A total of 214 individuals in the age group above thirty participated in the study. Patients visiting the hospital patient department participated in the study. The questionnaire was divided into two sections. The first section contains general information like age and demographics, and the second questions about purchasing behaviour. Behaviours were analyzed with SPSS AMOS, SEM analysis, and factor analysis. The results indicate a meaningful relationship between supplement purchase and fear, attitude, and immune-building stress. Most of the respondents consumed supplements during COVID 19. It was attributed to worry and to building immunityCopyright © 2023, Research Journal of Pharmaceutical, Biological and Chemical Sciences.All Rights Reserved.